auria “Hussein” cortes

A few months ago, Linda started an online promotional campaign for her book. Every hour she went on Amazon.com to find out her book rank. Yes. Yes. Yes. We’ve all heard it’s a waste of time to check because Amazon rankings mean ”nothing.”

 Well, Linda deagrees with that. Mainly because publishers have asked her to provide her Amazon ranking along with competitors. So although we may not know how Amazon rankings work, the numbers are of interest to publishers Linda has spoken to.

Okay, back to Linda’s promotional campaign.

As expected, her book ranking fluctuates. And she wanted to know what the fluctuation meant in terms of sales. After all, that’s all that matters.

She came across a site called RankTracer where the site states the following benefits (in part):

• Keep a record of its historical performance. This piqued Linda’s interest because a book’s history is more important than a one day performance.

• Hourly data can give you a responsive, real-time method of tracking changes in sales. Linda loves this feature because when she receives an email that one of her articles has been published, she can check - in real time - if the article is translating into book sales. 

• Obtain weekly or monthly PDF reports. This report is helpful because Linda doesn’t have to check Amazon every few seconds. 

Unfortunately for Linda, she discovered RankTracer.com at the tail end of her promotional campaign. So she doesn’t know the exact results of her efforts. But based on the information that RankTracer provided, she was able to determine that her campaign doubled her book sales. Because of this, she’ll start another campaign in September and she’ll be sure to track her books performance from the start of a strategic promotion campaign.

Of course Linda always promotes her book in one way or another and she’ll enjoy the benefits of RankTracer throughout the year.  

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